Carlin AdSpeak Calculator Wins the Coolest Tool Ever Award
The Coolest Tool Ever! Award
Following my own advice, I chose Tom Wanek’s submission from last week’s blog carnival.
Tom Wanek presents The Carlin Ad-Speak Calculator: How Well Does Your Copy Stack Up? posted at Marketing Beyond Advertising, saying, “Hi, Cheryl. Here’s an article I’d love for you to consider adding to your blog carnival about improving your copy by eliminating what I call ad-speak. Please let me know if you have any questions. Best, Tom”
I clicked though his link (above) and found the Carlin Ad-Speak Calculator. I took it for a test drive and here are my results.
My Original Copy:
Our mission here on Aspiring FEMpreneur is to first, help you choose the right strategies and tactics to move your business forward and secondly, to create an implementation plan to help you follow through on your decided actions. Thirdly, we want to surround you with like-minded people who want to support you and be supported as we continue to build our businesses.
Your Ad-Speak Calculator Results
Your Ad-Speak Rate: 10%
We found 3 instances of ad-speak related keywords or phrases.
Ad-speak calculation performed on 58 words.
We found the following ad-speak keywords or phrases:
our mission is to
strategies
My Revised Copy after running the analysis:
Our focus, here on Aspiring FEMpreneur, is to first, help you choose the right moves to move your business forward and secondly, to create a “make it happen plan” to help you follow through on your decided actions. Thirdly, we want to surround you with like-minded people who want to support you and be supported as we continue to build our businesses.
Your Ad-Speak Calculator Results
Your Ad-Speak Rate: 0%
We found 0 instance of ad-speak related keywords or phrases.
Ad-speak calculation performed on 58 words.
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Your copy improvements are sparkling! Notice how you energized your copy by removing worn out phrases such as, “Our mission, “strategies and tactics,” and “implementation plan.” Your copy became warm and inviting and much easier to truly understand what it is that you do. Well done!
Hi Tom,
Thank you! Truly, I would not have noticed anything wrong had I not tried out your cool tool. So simple! And I got it – that language is worn out and meaningless. It’s just what we think we’re supposed to say.
You’re a prince for providing us with such a valuable tool. I’ll be using it often
Cheryl´s last blog ..Get Organized! Ignore That Problem and It Will Grow
[...] Ragsdale presents Carlin AdSpeak Calculator Wins the Coolest Tool Ever Award posted at Aspiring FEMpreneur, saying, “Eliminate ad-speak and build trust with potential [...]
Thanks Cheryl, this is not only funny (the video on Tom’s site) but very useful to help clean up the cliched phrases that can so easily slip into our writing, especially when composing my next free offer to the first 20 people who visit my blog in the next 24 hours
– just kidding.
It is sobering to see the stats quoted by Tom that only 17% of young Americans (24-35 year old) see corporate advertising as a credible source of information.
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Hi Michael,
Sobering statistics create opportunities for exploration. I still remember jingles from when I was a kid and there were only a handful of channels on TV. We all saw the same commercials (over and over again) and we all watched the same shows. Plop, plop, fizz, fizz, oh what a relief it is. Those commercials were hilarious! Remember, “I can’t believe I ate the whole thing.” LOL!
Different times, different attention spans.
Good to see you!
Cheryl
Cheryl´s last blog ..Get Organized! Ignore That Problem and It Will Grow
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I watched the video and used the tool too(But why did you not link to that wonderful tool from this page on your blog).I must say its a cool tool.Just wondering the algorithm behind this tool.
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[...] Ragsdale presents Carlin AdSpeak Calculator Wins the Coolest Tool Ever Award posted at Aspiring FEMpreneur, saying, “Eliminate ad-speak and build trust with potential [...]